Pricing Guide
How to price your content for AI agent queries.
Pricing Model
Publisher content uses flat per-query pricing — every tool call (search-content, get-article, list-recent) costs the same amount. The price is set per server, not per tool.
| Parameter | Range | Default |
|---|---|---|
| Price per query | $0.01 – $1.00 | $0.05 |
| Platform fee | 5% | Fixed |
| Publisher revenue | 95% of query price | — |
Recommended Pricing by Vertical
| Vertical | Suggested Range | Rationale |
|---|---|---|
| Recipes & Food | $0.03 – $0.08 | High volume, commodity content |
| Finance & Investing | $0.10 – $0.50 | Specialized, high-value data |
| Health & Medical | $0.10 – $0.30 | Professional, research-grade |
| Travel & Lifestyle | $0.05 – $0.15 | Planning and reference use |
| Technology & News | $0.05 – $0.10 | Time-sensitive, frequent queries |
| Academic & Research | $0.15 – $0.50 | Deep, unique, hard-to-find content |
Start at the lower end of your vertical’s range and increase as demand grows. You can change pricing anytime from the dashboard.
Revenue Examples
| Price/Query | Queries/Day | Monthly Revenue (95%) |
|---|---|---|
| $0.03 | 50 | $42.75 |
| $0.05 | 100 | $142.50 |
| $0.10 | 100 | $285.00 |
| $0.10 | 500 | $1,425.00 |
| $0.25 | 200 | $1,425.00 |
| $0.50 | 100 | $1,425.00 |
Pricing Tips
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Lower prices = more queries. AI agents are cost-sensitive. A recipe blog at $0.03/query will get 10x more calls than one at $0.30.
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Unique content commands premium. If your content can’t be found elsewhere (proprietary research, exclusive interviews, original analysis), price higher.
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Watch your analytics. The dashboard shows query volume trends. If queries are flat, try lowering price. If queries are surging, you can afford to increase.
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Compare with alternatives. AI agents can also scrape your site directly (for free, if not blocked). Your pricing should reflect the convenience and quality of structured, clean markdown vs raw HTML scraping.
How Billing Works
- Agent sends query → MCP Proxy receives it
- Fund lock — Proxy locks the query price from the agent’s credit balance (atomic DynamoDB operation)
- Content served — Content Server returns the article/search results
- Fund deduct — On success, locked funds are permanently deducted. On failure, funds are unlocked (refunded)
- Receipt — Agent receives a cost receipt:
"Cost: $0.05 | Balance: $4.95 | xpay✦" - Publisher credit — 95% of the query price is credited to the publisher’s wallet
Agents are never charged for failed queries. The lock/deduct/unlock pattern ensures fair billing.
Changing Prices
Update pricing from the dashboard under Charge-per-use → MCP Servers → your server → Edit Pricing.
Price changes take effect immediately for new queries. In-flight queries use the price at the time of the fund lock.